When meeting with our design team at Miller Strategic Marketing, their process helped us better identify our brand that resides within our mission and vision statements. We determined that there are several things the logo needs to communicate:
~ AWBA offers a warm, friendly place where people are accepted just as they are.
~ It’s a friendly place where people can go to catch their breath and build faith and hope.
~ It’s a community of caring individuals who will provide loving support to those with chronic illnesses.
To capture the essence of this brand, the word we chose to “own” is “Community”, and the gate within the logo serves as the entrance to that community. The team at Miller developed a look and feel to reflect this identity, and to communicate these important points to the public. We believe that the warm, relaxed type font combined with the gate image delivers the look and feel we were going for. Our full color beloved gate image used up to this point will remain on our website, blog and in other places. There is much affection for this "secret garden" image and it is our intention that the logo builds on that.
None of this is of any use if we do not deliver on what we desire to accomplish in those points mentioned. If at any time there is something we can do to provide an even more welcoming community environment as one impacted by a chronic diagnosis, please let us know.
Welcome to our new logo. Over the next few months it will begin to appear in our print materials as well as on the web. One person noted that she likes the "connection" depicted with the letter "A" touching the "W". What do you notice?